Information Systems - Hard Rock Cafe Case Study Example | Topics and Well Written Essays - 500 words

Information Systems - Hard Rock Cafe - Case Study Example One known way of turning off customers lacks goods that they need every time they pass by your business. Hard Rock’s inventory relied on restaurant managers who had no one telling them when there was a shortage of something. The network connecting the cafà ©s was a mess itself. Ward describes the network as â€Å"hackerware†. Hard Rock’s financial system was never updated frequently. For this reason maybe, sometime back, a sack containing $100,000 went missing and sat in the New York City Hard Rock Cafà © for five days without being noticed by anyone. While the employees did not notice the sack, the corporate itself did not know such an amount of money was missing. The Ward’s group chose the Radius inventory management system as it was built on the Micro Strategy platform. The system was a product of Transatlantic Software and stores all the POS customer data, for instance, merchandise sales, customer demographic and the preference data that is now captured on the web. Since the sale of merchandise accounts for hundreds of millions of dollars every financial year, the restaurant needed to install a chain-wide merchandise system, which would help them avoid such embarrassments like the opening of Cleveland Hard Rock in summer that had no T-shirts for some weeks. Initially, Hard Rock had three sets of books that kept track of the revenues. The immense problem was that the totals were three very different numbers. In the late 1998, Hard Rock’s financial system required copies of statement in Lotus Notes, 2 members of staff to reproduce the numbers in Microsoft Excel spreadsheets and key the numbers into a Lawson Software financial module. The CRM is essential in the operations of Hard Rock as it strengthens the relationship between the customer and the restaurant building an online community. This online community is crucial for a business