Mcmillan

There are many ideas that revolve around what is quality assessment. What can be done to make sure that we are ‘building proficiency in basic skills, closing achievement gaps, and fostering the top notch knowledge and skills that students will need in a competitive global society’ (Scherer, 2009, p. 5). The following paper identifies five key aspects of what represents quality assessment. The method of assessment can influence a student’s motivation and achievement. A student’s performance can be improved through their involvement in the assessment process and enable them to take responsibility for their own learning. McMillan states that by allowing a student to be involved in the grading criteria and apply those criteria to their work a teacher may increase the student’s motivation to learn and succeed. (McMillan 2000) Every student has an individual learning style, McMillan states that using multiple methods of assessment a teacher can shape the way students understands, processes, and uses information. By doing this a complete picture of what students understand can be compiled. Using multiple methods can assist to address each student's strengths and weaknesses. (McMillan 2000) Just as assessment impacts student learning and motivation, it also influences the nature of what is being taught. (McMillan, 2000) McMillan states that when assessment is incorporated with instruction it informs teachers what activities and assignments would be most useful, and what level of teaching is appropriate, where her students are, when to ask more questions, when to give more examples and what responses to student questions is most appropriate (McMillan 2000). Fair and ethical assessment ensures that all students are given a level playing field, which they are given the opportunity to demonstrate what they know. The Standards presents four views of fairness: as absence of bias (e. g. , offensiveness and unfair penalization), as equitable treatment, as equality in outcomes, and as opportunity to learn. ’ (McMillan 2000) Teachers have limited time, they need to be able to achieve a balance between providing to provide a full understanding of study material and score re sults. Therefore the efficiency of assessments needs to be considered. There are many facets that exist within the process of assessment that can influence a student’s enthusiasm and achievement. Teachers need to recognise the ability of students to take control of their own achievement and accept responsibility for their own learning. Clay, M. (2002) An observation survey of early literacy achievement. New Zealand. Heinemann Education. Code of fair testing practices in education (1988). Washington, DC: Joint Committee on Testing Practices (American Psychological Association). Retrieved from http://ericae. net/code. htm McMillan, J. H. (2001). Essential assessment concepts for teachers and administrators. Thousand Oaks, CA: Corwin Publishing Company. McMillan, James H. (2000). Fundamental assessment principles for teachers and school administrators. Practical Assessment, Research ; Evaluation, 7(8). Retrieved from http://PAREonline. net/getvn. asp? v=7;n=8 McMillan, J,H. (2011). Classroom Assessment Principles and practice for effective standards-based instruction. Boston USA: Pearson Education Inc. Schafer, W. D. (1991). Essential assessment skills in professional education of teachers. Educational Measurement: Issues and Practice, 10, (1), 3-6.

Child Obesity Essay

Who’s To Blame for Obesity? Do you want to be surrounded with a society filled with obese children? Obesity has become a big problem in America. Parents are not being careful with the amount of junk food they’re allowing their kids to take in. According to Daniel Wientraub’s article â€Å"The Battle Against Fast Food Begins in the Home†, he claims that parents are in the position to fight the epidemic of overweight children, not the government or fast food companies. I agree with Daniel Wientraub because parents should be held accountable for the obesity of their children. Advertising has become Americas biggest tool for manipulating kids in the U.S as indicated in David Barboza’s â€Å"If you Pitch It, They Will Eat It†, New York Times article , professor Linn of Harvard says â€Å"The programs have become advertising for the food and the food has become advertising for the programs (Barboza,P.39,Par.33).† Children are getting attached to television and programming, wh ich is where the fast food commercials vastly appear. For example, kids begin to ask their parents for fast food just because there happens to be a toy in their â€Å"Happy Meal†. Parents don’t have the strength needed to continue managing on telling their children â€Å"No!† because they will cry, nag, and proceed to bug their parents to take them. Marketing strategies aim on manipulating kids, and the more being targeted, the more money they continue making. Parents need to start saying â€Å"No!† and begin acting like the boss, instead of it being the other way around. Exercising is a huge factor on staying healthy. A vastly amount of kids in America are not participating in physical education. In the article â€Å"The Battle Against Fast Food Begins in the Home† Daniel Weintraub indicates â€Å"We limit television and encourage our boys to get out the house, either to participate in organized sports or to ride their bikes, skateboards, or roller blades(Weintraub,P.43,Par.15).† This particularly indicates that parents need to push and motivate their children to exercise daily, to remain active. Staying fit is more important because it prevents obesity. The majority of children lack exercise and stuff themselves with fast food but it isn’t their fault because their too young to comprehend any better. Parents need to step it up and provide their kids with consistent physical education to prevent their children becoming obese. Adolescents need to start noticing what they are feeding their children. A great amount of food comes from the home kids are living in. in Daniel Wientraub’s  article â€Å"The Battle Against Fast Food Begins in the Home†, he states that, â€Å"We try to cook as many meals as possible on the theory that even the last healthy home cooked meal is probably better for our children than the healthiest fast food serving (Weintraub, P.43, Par.15).† I support this claim because when kids are given a meal at home, their parent can provide and control the ingredients they are feeding them, in contrast to when they are eating out. Therefore, kids can consume vegetables and healthy edibles that their parents are serving at home, without worrying about the bad factors that fast food is giving them. In other words, cooking at home is a veritable good way for parents preventing obesity. Others may suggest that fast food services are at fault for childhood obesity. However, I believe this is faulty reasoning because fast food places provide a great amount of high fattening food that makes kids gain weight. Support of my position can be found in the following â€Å"Fast foods marketing strategies, which make perfect sense from a business perspective, succeed only when they induce a substantial number of us to overeat (Brownie, P.33, Par.6).† This clearly substantiates my position by illustrating that purchasing fast food products may be cheap and less time consuming, but it is a bad decision for parents to make on their children. In conclusion, I am adamant that parents are responsible for what they feed their kids. As such, in my opinion it would be in our best interest for parents to stand up and help children at most they can. If parents follow this course of action, I am confident that child obesity will decrease not only in America, but all over the world.

Argument paper - Heart disease only affects the old Essay

Argument paper - Heart disease only affects the old - Essay Example Most people, however, do not feel that they need to worry about heart disease until they are older. Despite the fact that most people believe the heart disease is an illness of age and inevitable, through changing lifestyles and addressing bad habits throughout the population heart disease could be almost all but eliminated. Although heart disease is the leading cause of death in the United States, heart disease is more of a symptomatic result rather than a singular affliction. One of the greatest myths about heart disease is that if it runs in the family there is nothing that can be done to prevent it. The American Heart Association established the idea that this is a myth and that if people take better care of themselves through becoming active, controlling cholesterol, eating better and maintaining healthy weight and sugar control that it is possible to avoid the eventuality of heart disease. The American Heart Association also discusses the problem of people believing that age is relevant to cardiovascular diseases. It is true that more often cardiovascular disease will affect a senior citizen; however the young and middle-aged can also develop heart problems, especially now that obesity has become an epidemic. There are many people who believe that the way in which they live when they are young, has no bearing on what their life will be like when they are older. In many cases, people believe that the young have the ability to have poor lifestyles and survive while they do not need to actually worry about it until they enter middle age (Bell). However, evidence shows that this is not the case. In fact, the way in which a mother takes care of her health during pregnancy appears to have a great deal of effect on the way in which a child has certain health opportunities throughout his or her life (Wintour and Owens 10). Therefore, if the effects that a mother has on a childs

Gay Marriage Essay Example | Topics and Well Written Essays - 1500 words

Gay Marriage - Essay Example There has been a deep involvement by various state legislatures in public debates over the definitions of marriages and if the official recognition of marriage should be accorded to the couples that belong to the same sex (Wardle 177). Currently, laws that allow marriages between people that are of the same sex exist in the District of Columbia as well as seventeen other states. In developments that have occurred recently, federal judges in various places including, Oklahoma, Texas and Virginia as well as other places have ruled that the bans that are directed at marriages between people of the same sex are unconstitutional and the rulings have been put on hold as they await appeals. The Supreme Court in New Mexico ruled in December 2013 that the people who lived as couples in the state and were of same sex were allowed to marry each other while the Illinois and Hawaii Legislatures embraced legislation that allowed people of the same sex to marry each other in November 2013. Earlier, in October, the Supreme Court in New Jersey had declined to postponement of a state District Court decision that required the state to recognize marriages taking place between people who were of the same sex and the governor made the announcement that the state would abandon its appeal to allow the state to permit the marriages. Religious factors are more often than not involved in the arguments of whether to allow or prohibit gay marriages and some of the religious associations do not give job opportunities or serve couples that are of the same sex (Duncan and Jones 39). The Christian groups that support this kind of union argue that the people who are in these relationships are God’s creation and should therefore be treated the same way as the other people. The ones that are opposed to it argue that the relationships go against morals as well as the will of God while subverting the objective of humanity that is to bear children. There is a varied approach by the Jewish church

Irish bar and restaurant accessibility Assignment

Irish bar and restaurant accessibility - Assignment Example The doors of the entrance are designed in a way that it is light to open and slow to close. This may prevent injuries like crashing your fingers accidentally when closing the door or using a lot of effort to pull the door open. There is sufficient space on the entrance that a large group of people can walk comfortably together without rubbing shoulders. Also on the sides there are beautiful and well trimmed flowers which provide a nice visual site for the visitors. The flowers also provide a nice fragrance which escorts one along the entrance. One thing that I did not like about the entrance is the alternative steps which didn’t have the handrail. The handrail is used to provide support or prevent one from falling on the other side accidentally. Although the stairs are wide, they should have the hand rails which will support the people who are tired. Inside the restaurant there is sufficient space for wheelchair or walking aid for the users to move comfortably between the tabl es and chairs so that they may access all areas of the restaurant. Staffs offer prior arrangement for those requiring additional space at a well-situated location. All goods and services provided at the bar and restaurant follows the principles of dignity, independence, integration and equal opportunity. Customers are served equally to their satisfaction. There are a lot of assistive devices and people within the hotel. The restaurant has employed enough waiters and bar maids who provide quality services to customers.

Eco Fashion Trend Research Paper Example | Topics and Well Written Essays - 3000 words

Eco Fashion Trend - Research Paper Example The essay "Eco Fashion Trend" concerns the eco fashion. Brands and designers are focusing on reducing their carbon footprint by manufacturing products in a manner that is environmentally friendly and employs socially responsible techniques in the production process. Post recession, consumers of late have been focusing on vitalities, like their health and reconnecting with nature. Global catastrophes like Hurricanes and Tsunamis have further strengthened this â€Å"green† trend. The current study aims to bring out the essence of being socially responsible for organizations who share a major responsibility towards its customers and the economy. Not only the consumers, even the job seekers are looking out for organizations that adopt ethical means of business and display social responsibility to some extent in their business practices. Marks & Spencer is one such organization that prefers to go with the flow, but this study aims to explore the hidden areas that still remain untap ped by the firm inspite of putting up a rigorous effort in adapting to the needed eco changes in work culture. Marks and Spencer has for long met the need of its consumers through fashionable yet affordable clothing. It is a retail giant with massive global operations and manufacturing bases in countries like Bangladesh, India, China, etc. With stringent environment laws and greater awareness in the general public about manufacturing practices, it is an imperative need to lay emphasis on â€Å"Eco-Fashion†. The twin challenges are to create apparel.... Buzz words associated with â€Å"Eco-fashion† are organic, ethically manufactured, sustainable, eco-friendly, Fair trade, reusable, recyclable, etc. Although fashion and environmental concerns appear to be at loggerheads as the former implies products with a short life span whilst the other lays stress on reusability, sustainability and durability, yet the pointers towards sustainable fashion are too strong to ignore (Berry B, 2007). The rapidly growing size of the organic market presents an interesting opportunity for Marks and Spencer. Fashion magazines like Vogue, Elle and Vanity Fair have carried eco-fashion articles to support and underline this trend and the commercial appeal it present. Marks and Spencer already supports the fair trade practices and has launched organic clothing lines (Bayani M O, 2010). Even, mass retailers like Wal-Mart have joined the bandwagon by introducing such collections albeit on a smaller scale. On the whole, fashion retailers have as of now f ailed to cash in or eco-consumerism. The quest to achieve environmental, social as well as commercial obligations is a very tricky one. The fashion industry as a whole has been focused on the manufacturing and supply side rather than on the consumer’s side. This presents a tremendous opportunity to M & S as it entails making fashionable and affordable products using environmental friendly materials and techniques as well as championing the social cause. There are various factors that support this proposed strategy, U Stringent environment laws U Reduction in carbon footprint U Championing the cause of social responsibility U Greater consumer awareness U Means to achieve

Globalisation Essay Example | Topics and Well Written Essays - 2000 words - 3

Globalisation - Essay Example 04th%20International%20Survey%20of%20Corporate%20Sustainability%20Reporting&r_issn=&r_year=2002&r_volume=&r_issue=&r_startpage=&r_endpage=&r_publisher=KPMG/WIMM&r_authors=KPMG] TWN 2006: 14 is the publication you have already located, namely Third World Network (TWN) 2006, Globalization, Liberalization and Protectionism: Impacts on poor rural producers in developing countries, International Fund for Agricultural Development. Globalisation is often addressed as the distinct feature of modernity, but this phenomenon is not new though the speed, reflexivity, complexity and consequences of modern global processes are genuinely outstanding. Modern globalisation processes can be traced back to the period after World War II while the earlier versions remain subject to intensive scholarly debate. Thus some authors study events since 1492 in considering the history of globalisation, and some focus on the more remote past (Frank and Gills 1994). However, these views are not commonly accepted with the majority of scholars concentrating on the recent past in their studies of modern globalisation processes. One popular perspective on globalisation (particularly economic globalisation) seeks for its origins in the period between approximately 1850 and 1914. These earlier forms of globalisation manifested in British imperialism and increased trade and capital flows between politically independent European states, their colonial territories, and the United States (Raskin et al. 2002). The first era of globalization was characterized by growth of export and profits, capital flow, massive migration of workforce from Europe to Northern America and other states (almost 60 million people). At the same time, the world saw increasing disparity between the countries actively involved in globalization processes and the rest of the world with industrialization being the key reason for this tendency (Crafts 2000). Evidently, this perspective also implies that World War I was the outcome

Week 4 Discussion 2 (Chapter 6) Inventories Assignment

Week 4 Discussion 2 (Chapter 6) Inventories - Assignment Example It can be achieved by using radio frequency, bar coding and electronic product codes on item usually employed in the manufacturing of fast food like breads, meat, cheese, oil etc. All such items may be purchased from good suppliers who offer them in notified quantities with coded information (Warren, Reeve & Duchac, 2011). Being different natured businesses, the vending truck and the physician’s office involve only a few numbers of individuals while a shoe-retailer might involve a great number of workers and as the number of workers increase more control efforts are required to escape the loss of inventory by theft and damage. Hence the guidelines might be strict and comprehensive for the shoe- retailer but they may be less rigid for the physician’s office and the food vending truck. An internal control system is required in all sorts of businesses to ensure appropriate management of inventory can be done (Axsà ¤ter, 2006). In order to implement a proper inventory control mechanism, the following suggestions must be implemented. First of all a written procedure and policy guidelines for inventory management at department level is needed. Then in order to fully implement the framed policy, all the staff should be given proper training. Duties should be separated sufficiently among indivi duals having the responsibility for the physical inventory like placing an order, receiving, selling/ distributing and those having the responsibility for accounting the inventory records like sanctioning payments, appointing departments/customers, preserving the perpetual merchandise inventory balance within the Financial System and then reconciling it. However each can install an inventory system that keeps the record of all sorts of activities related to inventory including acquiring, sales, adjustments and returns and it should be secured in a way that any item of inventory may neither be removed

ASDA Company Assignment Example | Topics and Well Written Essays - 1250 words

ASDA Company - Assignment Example The political changes which are currently associated with businesses are based on finding ethical and legal ways to approach those that are requesting trends and changes. The main political agenda is based on fair practices of businesses while ensuring that fair employment, work strategies and structures for high quality products and services are made available. The regulations which are associated with this are based on corporate overhauls that are causing most to be looked at by the federal government and from other ideologies, specifically in association with how one should confront the environment and needs of the time. Most businesses are now being looked at in terms of politics with pressures to change because of government trends with fair business (Wagner, 2011: 1). For ASDAs, the approach has been to make the main statement based on a business that has fair practices and complies with the current trends associated with corporate standards and ethical practices. This main adv antage is one which has been developed by branching out of Wal – Mart which is known for unfair practices. By doing this, there is the ability to create an association with the political trends while making the statement of compliance as a main regulation associated with the federal government. Economic Analysis The second major change that is being noted is with the economic changes and trends which are occurring. This began in the year 2008 with the real estate crash that led several banks into financial distress. The economic crisis continues to cycle with smaller crashes and recoveries that keep taking place. This is leading to job loss, problems with sustainability with demand and supply as well as difficulties with many being able to spend excess money on different options. It is noted that the industrial sector has begun to rise from this problem; however, there are some smaller downfalls that are leading businesses to continue to have smaller problems in terms of economy for employees and with changes in demand by consumers (Reuters, 2011: 1). The approach which ASDA has taken to this is to offer lower prices without other costs. The main initiation is to attract individuals that need flexibility with the economy while making sure that the overall system doesn’t use as many op tions for costs, specifically to save within the internal environment while offering lower prices. Social Trends and Changes The associations with social trends that are now in the market are based on conscious consumption. Most in society are interested in corporate governance and ethics that cause the corporations to be responsible. If this is not withheld, then many will stop using or supporting the business. The concept of social responsibility involves looking at knowledge with the corporate structure and functions of the

Analysis of Euthanasia Assignment Example | Topics and Well Written Essays - 500 words

Analysis of Euthanasia - Assignment Example Most of the countries consider non-voluntary euthanasia illegal. Involuntary euthanasia is considered murder even if the patient has a terminal illness and is in great pain. Non-voluntary euthanasia is one in which there is no consent and takes place by terminating the medication of sufferer and it is against patient’s will and is illegal in the Netherlands under Groningen euthanasia rules. Euthanasia carried out with the consent of the patient is known as voluntary euthanasia. In Belgium, Luxembourg and Netherlands active voluntary euthanasia is considered legal by the law. Interchangeably the term assisted suicide is also used to describe a physician-assisted death. Many countries refuse treatment for patients who become comatose (Dowbiggin,13). Referring back to the history of euthanasia it started in the era of Emperor Augustus who died in the arms of his wife without suffering (Dean, 276). The term euthanasia was firstly used by Francis Bacon in the early 17th century. The main aim of this practice was to have an easy, painless and happy death. There is a great debate-related to euthanasia which discusses both its pros and cons. The points which favor euthanasia includes the patient’s right to have a peaceful end of life, helping the patient in dying might be more beneficial for the patient rather than leaving him to suffer. There are many social and moral values when the topic of euthanasia arises. There are a lot of controversies. Arguments regarding euthanasia often vary with the method adopted for the patient’s death. Oregon death with dignity act made it legal for their residents and they were allowed to request for lethal injection (Perrett, 368). Â  

Cultural Competency Essay Example for Free

Cultural Competency Essay Cultural competency is defined a set of personal and academic skills required for increasing understanding and appreciation of cultural differences. Actually, becoming culturally competent is a developmental process taking lots of time. Cultural competence helps to shape behavioral patents as well as it affects health care delivery. Culturally competent pharmaceutical providers should appreciate family ties and realize that family and behavioral values are determined by peculiarities of culture. Apparently, cultural competence relates to pharmacy, because it suggests pharmaceutical provider-customer relations meaning that health care providers should find individual approach to every patient requiring treatment. The goals of cultural competence are to increase cultural awareness, cultural knowledge, cultural skills and cultural encounters. Cultural differences should be appreciated and accepted and, therefore, it is necessary to seek out new world views of diseases and medicines. Cultural knowledge helps pharmacy to promote better understanding between cultural groups. Cultural competence promotes assessing patient without relying only on written facts. It means that there is a need to find another perspective, to reduce resistance and defensiveness and to acknowledge interactive mistakes. Pharmacy suggests meeting and working directly with people of different cultures and, thus, developing cultural competency helps to dispel stereotypes and to contradict academic knowledge. Pharmacy requires gathering cultural knowledge which is often neglected. Cultural competency welcomes cooperation and collaboration instead of insulting other culture’s perspectives. For example, physicians belong to cultural group possessing their own beliefs, customs, practices and rituals. This includes definitions of illness and health, systematic approaches, compliance, prevention through annual exams, the superiority of technology, etc. Therefore, cultural competency plays crucial role in medicine. Works Cited Spector, R. Cultural Diversity in Health and Illness. Stamford, CT: Appleton Lange, 1996.

Do Different Detergents Effect Plant Growth?

Do Different Detergents Effect Plant Growth? Somehow, though all life on earth has been created to be equally beautiful and unique in its own way, the plant kingdom is something that always has the most astounding of wonders, flowers that are synonymous with beauty, fields that personify heavenly scenery and gigantic trees that are only a minute reminder of natures infinite power, are just the beginning of a long list of the incredible sights that the green kingdom beholds. But as everything else in the world of today, these greeneries are also strongly hit by the one common and dramatically disastrous problem: POLLUTION! The contamination of the Air, the effluence of toxic waste in precious river and lake waters and toxic wastelands of precious soil deposits play pivotal roles in the degradation of these beautiful stores of life. Water pollution, however, is the hardest hitting of the lot, with effects ranging over a large span. The effects of water pollution are far-reaching and affect not only the environment, but human beings and animals as well. Water pollution affects our oceans, lakes, rivers, and drinking water, making it a widespread and global concern. Numerous diseases, health problems, and even fatalities have been associated with water pollution. Water is considered polluted when chemicals, pathogens, or contaminants are detected. Human beings have the most crucial impact on our water resources. They also have the ability to control or eliminate water pollution. Causes of Water Pollution Farmers often use chemicals to hinder bug infestations or other diseases from damaging or ruining their crops. They may also use chemicals to enhance the growth of their crops. Either way, these chemicals seep into the ground water or run off into lakes, creeks, or rivers, causing water pollution. Farmland that is irrigated and treated with chemicals in the form of fertilizers or pesticides is a major contributor to water pollution. Industrial processes produce toxic waste containing heavy metals. When heavy metals filter into water, they are fatal to marine life. Shellfish and fresh fish are staple menu items for people around the world. Humans are affected by the heavy metals ingested by the fish and shellfish, causing health problems and sometimes death. The heavy metals in water have also been linked to severe birth defects, a damaged or suppressed immune system, cancer, fertility problems, and developmental problems in children. The construction industry is the major fault for contaminating our water resources with cement, lubricants, plastics and metals. Rivers and lakes are also polluted from heavy silt or sediment run-off from construction sites. Ground water pollution occurs when chemicals, debris, garbage, oil or other harmful contaminants enter the ground water supply over time. Ground water is often a resource for our drinking water. If it isnt treated properly, those harmful elements can cause serious health issues for human beings and domestic animals. Natural catastrophes are the cause of water pollution effects as well. Major upheavals such as storms, earthquakes, acid rain, floods, and volcano eruptions have been known to disrupt the ecological system and pollute water. The growth of algae due to food items, feces, or urea in the water source is also a source of water pollution. When algae grow in water, it uses up more than its fair share of oxygen, causing other living organisms in the body of water to suffer. Certain types of algae can be fatal if they reach an algal bloom stage, otherwise known as brown or red tides. The process of contamination begins with tiny organisms called zooplankton and travels up the food chain through clams, birds, marine creatures, and ultimately, humans. These types of algae are considered toxic because they have been known to cause fatalities in humans. Even overgrowths of non-toxic types of algae can effectively block the sunlight from penetrating the waters surface, which makes it difficult fo r marine life to find food, causing eventual death. Littering on the land or on the water is a source of water pollution. Debris tossed onto land eventually makes its way into storm drains and then returns to surface water. Ships and boats discharging human waste or chemicals into the water directly are simply speeding up the pollution process. Industrial accidents that dump chemicals into the water kill marine life swiftly and within a short period of time. As the fish and plant life decompose, further water pollution occurs. Even sunken ships are a contributor to water pollution. As the ship corrodes and decays over time, those pieces of debris or chemicals are released into the ocean or freshwater lake. Once again, marine life is affected, which means humans who eat those fish or shellfish can be adversely harmed as well. Major Effects of Water Pollution The effects of water pollution are far-reaching and affect not only the environment, but human beings and animals as well. Water pollution affects our oceans, lakes, rivers, and drinking water, making it a widespread and global concern. Numerous diseases, health problems, and even fatalities have been associated with water pollution. Water is considered polluted when chemicals, pathogens, or contaminants are detected. Human beings have the most crucial impact on our water resources. They also have the ability to control or eliminate water pollution. The effects of water pollution are numerous. Some water pollution effects are recognized immediately, whereas others dont show up for months or years. Additional effects of water pollution include:  ·Ã¢â€š ¬Ã‚  Ã¢â€š ¬Ã‚  Ã¢â€š ¬Ã‚  The food chain is damaged. When toxins are in the water, the toxins travel from the water the animals drink to humans when the animals meat is eaten.  · Diseases can spread via polluted water. Infectious diseases such as typhoid and cholera can be contracted from drinking contaminated water. This is called microbial water pollution. The human heart and kidneys can be adversely affected if polluted water is consumed regularly. Other health problems associated with polluted water are poor blood circulation, skin lesions, vomiting, and damage to the nervous system. In fact, the effects of water pollution are said to be the leading cause of death for humans across the globe.  · Acid rain contains sulfate particles, which can harm fish or plant life in lakes and rivers.  · Pollutants in the water will alter the overall chemistry of the water, causing changes in acidity, temperature and conductivity. These factors all have an effect on the marine life.  · Marine food sources are contaminated or eliminated by water pollution.  · Altered water temperatures (due to human actions) can kill the marine life and affect the delicate ecological balance in bodies of water, especially lakes and rivers. Our main aim is to reproduce our polluted environment by scaling it down to using instruments which are practical and feasible enough to use in any laboratory. Explanation of Research Question Do different concentrations of different detergent affect the growth of root and shoot in Vigna Radiata (Mung bean)? This question mainly addresses the topic of stunted growth of plants. Different detergents contain various powerful surfactants such as sodium dodecyl sulfate. These detergents characteristically aggregate lipids and denature proteins. When detergents are absorbed by a plant, the detergents can cause cell membranes to collapse and membranes to function improperly. This can cause part or all of a plant to die. Depending on the various concentrations of these pollutants, the plant shows different levels of growth, ascending from the least growth in the most concentrated of solutions (0.5%) to the highest in pure distilled water. Our main aim, under this research question, is to find out the trends in growth affection of plants that are subjected to these detergents. Materials and Methods Materials Required Surf Excel Tide washing powder Test tubes Beakers Petri dishes Mung bean Cotton Dropper Capillary tubes Distilled water Detergents detergent cartoons, detergent cartoon, detergent picture, detergent pictures, detergent image, detergent images, detergent illustration, detergent illustrations Detergents have only been around for about 85 years, even though soaps have been around for about 3,000 years. Detergents were first produced in Germany about the beginning of World War I. Plants are one of four families in scientific classification. They differ from animals in that they have chlorophyll and cell walls in their cells. Detergent is defined as a cleansing substance that acts similarly to soap but is made from chemical compounds rather than fats and lye. By the American Heritage Dictionary of the English Language. Modern detergents contain a chemical called a surfactant, which, defined by Word Net 1.6 is A substance capable of reducing the surface tension of a liquid in which it is dissolved. This allows the detergent to spread further, penetrate better and clean much more efficiently. With the addition of builders, which make the surfactants work much better. Detergents are used mainly for four different things: personal cleansing, laundry, dish washing and house cleaning. Detergent Popularity Detergents are far from being as old as soap, but today they are the best selling method of washing clothes and dishes. Detergent popularity has grown exponentially since around 1950. In between 1940 and 1972 the sales of detergents went from about 4,500 tons per year to around 4,448,000 tons per year. Detergents, as was stated, were first seen around the beginning of W.W.I. The exact year is 1916. They were first used Because of the war related shortage of fats. It was sold under the general name Nekal. The discovery of detergents was in part because the people where looking for a cleaning substance, that, unlike soaps, would not mix with the minerals in water to make a wax like residue called soap curd. They were not as high quality detergents as we have now, and were used mostly as wetting agents in textile work. The quality didnt change much in the 20s and 30s, with only minor enhancements. The sales for detergents really skyrocketed around the beginning of W.W.II, with a shortage of fats and oils needed to produce soap. The military badly needed a cleaning agent that wouldnt mix with the mineral rich waters to make soap curd. The breakthrough came at the end of the war in 1946. Up to then detergents were used for hand dish washing and washing sensitive clothing. The first all- purpose laundry detergent had surfactants and builders. The builders greatly improved the efficiency of the surfactants. By the end of 1950, soaps had almost been forgotten as a way to wash clothes and dishes, but were still used at the same time as detergents. Through the years, detergents have changed a lot. In the 50s detergents were used in dishwashers and for the laundry. They were adapted to be bleaches. Fabric softeners were also developed. In the 70s they manufactured liquid hand soap. In the 80s they made liquid dishwasher detergent, detergents for colder water washing and concentrated detergents. In the 90s they manufactured super-concentrated detergents and dishwasher gels. Detergents used: To counterfeit the pollution of natural water environments, we will use two different detergents, both of which use surfactant molecules, these have two parts. One is water loving and the other is water hating. The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics. The Mung bean is the name of the seed of Vigna radiata, an ovoid, greenish brown dicot which is native to parts of Bangladesh, Pakistan and India. The mung bean is one of many species recently moved from the genus Phaseolus to Vigna and is still often seen cited as Phaseolus aureus or Phaseolus adiates. These variations of nomenclature have been used regarding the same plant species. Plant Taxonomy Kingdom: Plantae Division: Magnoliophyta Class: Magnoliopsida Order: Fabales Family: Fabaceae Genus: Vigna Species: V. radiata History of Plant Originally from Asia, the Chinese have been growing mung bean sprouts (Nga choy or Nga choi) for approximately 3,000 years. Farmers grow them often with little machinery. After harvest they are left to dry on gravel roads. So the dust and dirt on your mung beans that you buy from the store is actually from a road in China. Today China and India are the main producers of mung beans; it is also grown in Australia. The mung is also popular in the Philippines where they call it Munggo. Climate and Soil Mung beans are mainly cultivated in China, Thailand, Philippines, Indonesia, Burma, Bangladesh and India, but also in hot and dry regions of South Europe and Southern USA. In India and Bangladesh, they are grown during two seasons. One is the Rabi season (starting November), and the other is the Kharif season (starting June). Mung beans are tropical (or sub-tropical) crops, and require warm temperatures (optimally round 30-35 °C). Loamy soil is best for pusap cultivation. Nutritional Values Mung beans are a good source of Vitamins A, B, C E, calcium, iron, magnesium, potassium, and amino acids. Mung beans contain 20% protein and are a good source of foliate and dietary fibre. Variables: Control Amount of sunlight received by seeds Levels of Oxygen and Carbon di-oxide supplied to seeds Species of viable seeds Temperature Amount of Solution use Independent The concentration of detergents in solution (0.1% to 0.5%) Dependent The length of the shoot in Vigna radiata (in cms) The length of the root in Vigna radiata (in cms) Procedure: Cover the base of 11 different petri dishes with cotton (10 + 1 control) Mark the petri dishes according to the percentage concentration of detergent in each (From 0.1% -0.5%) Separate the petri dishes according to the detergent used, 5 with Surf Excel, 5 with Tide powder and one control dish with distilled water. Place an equal number of Vigna Radiata seeds in each petri dish (10) Ensure equal amounts of sunlight and carbon di-oxide levels to each petri dish. Tend to the seeds for 10 days and calculate root and shoot growth of seeds in all concentrations at the end of that period.

Political and Country Risks in International Business

Political and Country Risks in International Business Introduction: Political and country risks: Financial institutions and business organizations operate its business activities abroad in order to diversify and expand their sources of revenue and profitability. Organizations that make investment in a foreign market either in the form of equity or assets are exposed to risks that may arise either from an act of the host government or from other external political events taking place in that country, these risks include social, political and economic conditions and events that imposes negative impact on the financial performance and profitability of foreign organizations. Types of political and country risks: The following are the main types of political and country risks that may affect the business performance of an international organization operating in foreign countries. Nationalization or deprivation: Nationalization is a process whereby a government takeover privately owned industries, corporations and resources with or without compensation. Nationalization is a political risk which makes it very difficult or impossible for international organizations to invest in a country where businesses are exposed to such risk. In past governments have nationalized highly profitable industries on the ground that it does not want foreign ownership of its valuable resources for instance in 2006 the Bolivian government nationalized the countrys oil and natural gas industries. Similarly in January 2007 the Government of Venezuela announced to nationalize firms in two major sectors of the countrys economy i.e. telecommunications and electricity. In November 2009 the president of Venezuela announced that he will nationalize banks in the country. Forced divestiture: forced divestiture another type of country risk in which an international firm is forced to divest its business operation, an example of forced divestiture is the Indonesian subsidiary of French retail giant Carrefour which has been ordered to sell the 75% stake it acquired in smaller rival Alfa Retailindo in January 2008. Gradual expropriation: Expropriation means a quick action of government to seize the assets of foreign entity, but in gradual expropriation a single international company is targeted by the host government. Gradual or creeping expropriation involves slow and gradual removal of property rights by way of tax increase on profits to make a foreign business less profitable, increase in property tax, instituting increasing barriers, changing the proportion of ownership which must be held locally. In gradual expropriation the ownership title of business remains in the name of foreign investor but the right to use the business is diminished as a result of the government interference. An example of gradual expropriation is when China announced a policy restricting the property rights of domestic and foreign automakers to transfer their ownership or enter into strategic alliance in China, by banning the sale or transfer of manufacturing licenses by bankrupt or failing automakers. Similarly in Tecinicas Medioambientales Tecmed S.A. V. The United Mexican States it was declared that the Mexican government has committed expropriation because of non-renewal of a license necessary to operate the landfill. Currency inconvertibility and exchange: Currency inconvertibility means a situation where one currency can not be converted or exchanged into foreign currency. This is another political risk for an organization operating its business activities abroad. In such case a foreign government may restrict the right of foreign firms to repatriate profits to their home country and all profits remain in the foreign country. Inconvertibility of currency may arise due to passing new legislation or administrative delays. In administrative delays the bureaucracy in a foreign country takes more time in currency conversion and creates a financial burden upon foreign companies. Some countries issues inconvertible currency for instance Cuban peso in order to protect its citizens from perceived capitalist infiltration, similarly domestic regulators may consider foreign currency inconvertible in order to protect local investors from bad investment decision i.e. hyperinflation of currency. Termination of fuel supply agreements: Termination of fuel supply agreement is another political risk for an international organization functioning in a foreign country. A foreign company whose business activities are solely dependent upon fuel supply under an agreement with the host government, or with the host company and when such agreement is terminated than in such circumstances the company will face major problem in continuing its business in such foreign country. Confiscation: Confiscation of international business is a severe form of political risks where host government seizes the assets of a foreign company without compensation. The U.S. 1996 Helms-Burton Law entitles the U.S. companies to sue companies from other countries that use property confiscated from U.S. companies following Cubas communist revolution in 1959. But the U.S. government waived this law repeatedly in order to maintain good relations with other countries. Terrorism and kidnapping: Kidnapping and other terrorist activities are means of making political statements. Small groups unhappy about the current political or social situation can resort to terrorist tactics to fulfill their demands. 9/11 tragedy is a prominent example. These groups may target the executives of large international companies for kidnapping and taking of hostages in order to fund their terrorist activities. The current political instability, terrorist activities and internal conflicts in Pakistan is a good example, where an international firm is exposed to a verity of threats arising from such activities and makes it impossible for such firm to operate business effectively and increase its profitability. Policy changes: Furthermore good relationship between the host government and international companies is of vital importance for operating a successful and profitable business and any political change that modify the anticipated effect and worth of a given economic action by changing the likelihood of achieving business objectives than it affects international businesses to a greater extent and the governments hard and fast new policies can create huge problems for international companies. Contractual frustration: Frustration of contract means legal termination of contract between the parties because of unforeseen circumstances which makes the performance of such contract practically impossible. These circumstances include, accident, change in law, sickness of one of the parties and interference from third party etc. In international business perspective companies that enter into trade agreements for export or import of goods or services either with government or private entities in foreign countries are often exposed to underlying political risks. Such contract may be frustrated at any time for a number of political reasons that are beyond the control of the parties. Transfer: Transfer risks take place when host government policies imposes limitation on the transfer of capital, payments, production, people and technology in and out of country i.e. imposing tariffs or restrictions on import and export, repatriation of capital or remittance of dividend etc. Trade disruptions: Devaluation: Screening for political risks: In order to operate successful business activities overseas it is very important for international companies to identify, analyze, measure and manage those political and country risks that are encountered by such company. Analysis of political risks: In order to analyze political risks, these are categorizes in two levels according to their nature, severity and intensity i.e. Macro political risk analysis and micro political risk analysis. Macro political risk analysis: This is an analysis that observes major political decisions likely to affect all businesses in a country. Macro risk factors include freezing the movement of assets out of the host country, limiting the remittance of profits or capital, currency devaluation, refusing to perform contractual obligations previously signed with the MNCs, industrial piracy (counterfeiters), political disorder and government corruption. Micro political risk analysis: This is an analysis that is directed towards government policies and decisions that influence selected sectors of the economy or specific foreign businesses in the country. The examples are selective discrimination, industry regulation, imposition of taxes on specific types of activity, restrictive local laws and host government policies that promote exports and discourage import. Management of political risks: Political risks can be managed through applying different strategies i.e. avoidance, reduction or shifting of risk and post commitment practices. Avoidance: If any enterprise realizes that making investment in a country will expose such enterprise to political risks the most simple strategy to keep away from such political risks is not to invest in such country and to go somewhere else, this is pre-commitment strategy that can be used before the commencement and making any final commitment. Reduction or shifting of risk: Another way of managing political risk is that a foreign company can implement a financial structure that shifts risks to local creditors and shareholders. Similarly contracts can be designed whereby a force majeure clause is included to revise and free contractual parties from their contractual obligations in case of any violence, coup, insurrection and long-term trade disruption etc. Post-commitment practices: Post-commitment practices mean adoption of strategies after making investment and commencement of business activities in overseas market. This kind of strategy takes various forms i.e. modification of employment or the ownership of the business, minority interest, designing operational structure, diversification and taking insurance policy. Modification of employment or the ownership of the business: If a foreign firms top management is controlled by local nationals or their ownership is significant or establishing of a joint venture of 50-50 ownership with a local firm than the host government would have less incentive to nationalize such business. Minority interest: Another useful strategy of managing political risks is to adopt minority interest in the business. Designing operational structure: Designing the operational structure of business in a way that attracts the inflow of foreign exchange in the host country and establishing good relations and close cooperation of management with the host government will also safeguard such firm from any threat from the host government. Diversification: If any political risk is encountered by a foreign firm while operating business activities overseas the best way is to diversify and expand its business operation into other countries that are not exposed to such type of risks. Taking insurance policy: Moreover to avoid any kind of loss that can be inflicted due to any political or country risk the company can go for insurance policy but it is very expensive and can minimize the profitability of such firm. conclusion: Catherine Rampell, When Government Takes Over Industries in Trouble, The New York Times, January 21, 2009: Available http://www.nytimes.com/2009/01/22/business/worldbusiness/22poundbox.html Caracas, Chavez to nationalize ‘strategic sectors, The Washington Times, Tuesday, January 9, 2007: Available http://washingtontimes.com/news/2007/jan/09/20070109-122511-8759r Venezuelan President Hugo Chavez threatens to nationalize banks, The Times of India, International Business, 30 November 2009: Available http://timesofindia.indiatimes.com/biz/international-business/Venezuelan-President-Hugo-Chavez-threatens-to-nationalize-banks/articleshow/5282995.cms Business Monitor International, Carrefour forced to divest Alfa Retailindo Stake, Indonesia- Mass Srocery Retail, Nov 5 2009: Available http://store.businessmonitor.com/article/302304 John OConnell., Creeping Expropriation, The Blackwell Encyclopedia of Management. Blackwell Publishing,. Blackwell Reference Online. 22 December 2009: Available http://www.blackwellreference.com/public/tocnode?id=g9780631233176_chunk_g97806312349376_ss1-156#citation Leon. P (2009) Creeping Expropriation of Mining Investments: an African Perspective, Journal of Energy Natural Resources Law, Vol 27 No 4 2009, p 598: Available http://www.webberwentzel.com/wwb/action/media/downloadFile?media_fileid=5879 Dr. Leonard. M (2004), China, Country Briefing, June 7, 2004, Creeping Expropriation, Threats to Property Rights, And Rising Economic Risk: Remember Communism? AON Trade Credit Inc: Available http://www.offshoregroup.com/newsfiles/chinabriefing.pdf Tecinicas Medioambientales Tecmed S.A. V. The United Mexican States, International Centre for Settlement of Investment of Disputes (May 29, 2003) Case No. ARB (AF)/00/2: Available http://icsid.worldbank.org/ICSID/FrontServlet?requestType=CasesRHactionVal=showDocdocId=DC602_EncaseId=C186 John OConnell., Currency Inconvertibility, The Blackwell Encyclopedia of Management. Blackwell Publishing,. Blackwell Reference Online. 22 December 2009: Available http://www.blackwellreference.com/public/tocnode?id=g9780631233176_chunk_g97806312349376_ss1-191#citation Inconvertibility, Financial Dictionary: Available http://financial-dictionary.thefreedictionary.com/Inconvertibility Wild. J. J. et al (2008) International business the challenges of globalization, 4th edition, Prentice Hall, New Jersey p 97 Wild. J. J. et al (2008) International business the challenges of globalization, 4th edition, Prentice Hall, New Jersey p96. Frustration of contract, Business Dictionary: Available http://www.businessdictionary.com/definition/frustration-of-contract.html olitical Risks Briefing for Contract Frustration, Marsh an MMC company, July 2001, p 1: Available http://www.global.marsh.com/documents/contractFrustration.pdf

Hanta Pulmonary Syndrome :: essays research papers

Hanta Pulmonary Syndrome   Ã‚  Ã‚  Ã‚  Ã‚  The Hanta Pulmonary Syndrome (HPS) is a disease that has emerged in North America only recently. Its source is a virus carried by rodents, particularly the deer mouse, and transmitted by direct contact with their droppings. Symptoms appear within the one to six weeks of initial exposure, and initially include muscle aches, fever, and other flu-like symptoms. After a while, the victim may experience shortness of breath and coughing resulting from decreased circulation in the lungs and a lowered white blood cell count coupled with opportunistic infections. At this stage if they are not brought to a hospital soon they stand the risk of dying within the next twenty-four hours.   Ã‚  Ã‚  Ã‚  Ã‚  This disease, although not new, has experienced a large re-emergence in the southwestern United States and Mexico due to the arid climates in those areas. Cases have been spread all over the western U.S. with even a few in the east, but nearly half of the cases to date have been in the Four Corners area. In a dry area, the disease’s incubation is somewhat longer, making the chances of contracting it somewhat higher. In places such as woodpiles and sheds where there is little air circulation to move off the virus, it can linger for a sizeable duration of time.   Ã‚  Ã‚  Ã‚  Ã‚  The best method of fighting the hanta virus is prevention. By controlling the rodent population and preventing them from entering houses and sheds, the risk of infection can be lowered. Furthermore, educating those in high-risk areas of the signs of the disease and what to do about them significantly lowers the likelihood of death. The virus cannot spread from human to human even during its peak state, but since exposed persons may not show symptoms for some weeks the likelihood of other people becoming infected by the same source is considerable. For this reason it is important that those living in areas where it is or may be present know how to avoid contracting it. This includes allowing sheds and other closed areas to ventilate well before entering them, checking for signs of rodent infestations, and minimizing factors that attract rodents.

Marijuana as a Subculture Essay -- expository essay

A subculture is a group of people who share a distinctive set of cultural beliefs and behaviors that differ in some significant way from that of larger society. Marijuana smokers can be considered a subculture for many reasons. Marijuana is used by millions of people around the world, either for recreational, spiritual, or therapeutic reasons. Some call themselves the cannabis connoisseurs; people who respect cannabis and use it responsibly. Few drugs have been so politicized recently as marijuana has. It is frequently praised by one side and condemned by the other, on the basis of emotional issues rather than an objective view of research. It was 1920 when smoking began to catch on in the United States. Its recreational use was restricted to jazz musicians and people in show business. â€Å"Reefer songs† became the rage of the jazz world. Marijuana clubs, called tea pads, appeared in every major city across the country. Authorities tolerated these establishments because it was not illegal or considered a social threat. In the early 1930’s marijuana became stereotyped as a violent drug, and by 1936 was illegal in all states. Marijuana research was at a stand still and the thought of it being a violent drug faded and the idea that it was a gateway drug emerged in the late 1940’s early 1950’s. In the 1960’s marijuana became very popular among the young college crowd. This was looked at as a challenge to authority and the government. The effects of marijuana are minimal. The high has a feeling of euphoria, peacefulness and well-being. Tetrahydrocannabinol (THC) is the active chemical in marijuana. It’s estimated that a person would have to ingest a dose 20,000 to 40,000 times the average dose before death would occur. In the early 1990’s sophisticated research on marijuana began. The scientists discovered THC stimulates special receptors in the brain. Researchers have now isolated a natural substance that appears to produce the same effects as THC in the brain. Recently the medical uses of marijuana are being more and more accepted, and many marijuana smokers wonder how it can be harmful if it helps/treats patients. Marijuana smokers are a subculture because they share sets of beliefs, values, language, and other things that are different from the views of the larger society. They look at things another way because they are pro marijuana, which differs from t... ... believes this to be very true. But the smokers do not want to be associated with the â€Å"pothead† stereotype. They want very much to destroy the connection of marijuana with the tie-dyed, hippy era. Society just assumes smokers are useless, lazy, uneducated bums; which is very inaccurate. There are many hard working people out there that smoke marijuana recreationally to relieve stress. First, this cannot be true because there are an inestimable amount of marijuana smokers that successfully keep their habit a secret. These people are able to blend with society, allowing them to make friends/acquaintances that don’t agree with smoking marijuana. People who use marijuana do not look negatively upon the rest of society. They relate and form bonds with the whole culture as normal people would. Marijuana smokers are a subculture for the reasons previously described above. They share a different set of values, beliefs, and etc. from the rest of society. For example, they have their own terms that describe their practices. They don’t mind society but part of society minds them, maybe one day marijuana use won’t be as frowned upon. All of these things make marijuana smokers a subculture. Marijuana as a Subculture Essay -- expository essay A subculture is a group of people who share a distinctive set of cultural beliefs and behaviors that differ in some significant way from that of larger society. Marijuana smokers can be considered a subculture for many reasons. Marijuana is used by millions of people around the world, either for recreational, spiritual, or therapeutic reasons. Some call themselves the cannabis connoisseurs; people who respect cannabis and use it responsibly. Few drugs have been so politicized recently as marijuana has. It is frequently praised by one side and condemned by the other, on the basis of emotional issues rather than an objective view of research. It was 1920 when smoking began to catch on in the United States. Its recreational use was restricted to jazz musicians and people in show business. â€Å"Reefer songs† became the rage of the jazz world. Marijuana clubs, called tea pads, appeared in every major city across the country. Authorities tolerated these establishments because it was not illegal or considered a social threat. In the early 1930’s marijuana became stereotyped as a violent drug, and by 1936 was illegal in all states. Marijuana research was at a stand still and the thought of it being a violent drug faded and the idea that it was a gateway drug emerged in the late 1940’s early 1950’s. In the 1960’s marijuana became very popular among the young college crowd. This was looked at as a challenge to authority and the government. The effects of marijuana are minimal. The high has a feeling of euphoria, peacefulness and well-being. Tetrahydrocannabinol (THC) is the active chemical in marijuana. It’s estimated that a person would have to ingest a dose 20,000 to 40,000 times the average dose before death would occur. In the early 1990’s sophisticated research on marijuana began. The scientists discovered THC stimulates special receptors in the brain. Researchers have now isolated a natural substance that appears to produce the same effects as THC in the brain. Recently the medical uses of marijuana are being more and more accepted, and many marijuana smokers wonder how it can be harmful if it helps/treats patients. Marijuana smokers are a subculture because they share sets of beliefs, values, language, and other things that are different from the views of the larger society. They look at things another way because they are pro marijuana, which differs from t... ... believes this to be very true. But the smokers do not want to be associated with the â€Å"pothead† stereotype. They want very much to destroy the connection of marijuana with the tie-dyed, hippy era. Society just assumes smokers are useless, lazy, uneducated bums; which is very inaccurate. There are many hard working people out there that smoke marijuana recreationally to relieve stress. First, this cannot be true because there are an inestimable amount of marijuana smokers that successfully keep their habit a secret. These people are able to blend with society, allowing them to make friends/acquaintances that don’t agree with smoking marijuana. People who use marijuana do not look negatively upon the rest of society. They relate and form bonds with the whole culture as normal people would. Marijuana smokers are a subculture for the reasons previously described above. They share a different set of values, beliefs, and etc. from the rest of society. For example, they have their own terms that describe their practices. They don’t mind society but part of society minds them, maybe one day marijuana use won’t be as frowned upon. All of these things make marijuana smokers a subculture.

Digital Film Technology Revolutionizes the Film Industry Essay

Digital Film Technology Revolutionizes the Film Industry       With the release of Star Wars: Episode I the Phantom Menace, in March of 1999, digital film technology officially filtered itself in to main-stream Hollywood. Digital film technology is the latest and probably most revolutionizing new technology to hit Hollywood.  Ã‚  The use of digital film allows for infinite editing capabilities and endless benefits to distribution and special effects.  Ã‚  The use of digital film allows for producers to add in extras, produce stunts, and even create false people with the click of a mouse.  Ã‚  Time and cost consuming stunts, stunt doubles, and actors may no longer be a worthy concern to producers and their budgets.  Ã‚  Though the growing popularity of digital film technology gradually replaces these actors and on-screen jobs, this new technology is actually creating more jobs than it destroys.  Ã‚   The use of digital film first began to make it’s way into Hollywood in special effects scenes.  Ã‚  For example, in Forest Gump, released in 1994 by Paramount Pictures, a few scenes are enhanced with this technology. In a scene which actor Gary Senise loses his legs, producer Robert Zemeckis did his best to manipulate the film to show the actor with no legs. Using digital film technology, visual effects supervisor, Ken Ralston explains how they mastered this technique. Ralston explains, ‘Gary looked like he had no legs because we eliminated them. We had Gary wear blue screen stockings over his feet and lower legs that tucked into the ends of his pants. We did blank plate passes of each location to add a back to the information Fary’s lower legs clocked. After we removed his lower legs, we did some 3-D work and added shadows to m... ...nd film. While digital technology revolutionizes the film industry, the film industry’s job market is also revolutionizing.  Ã‚  The few jobs lost from taking a fall out a window, or walking down a street will be replaced by business and technology jobs related to digital film. New jobs will arise from switching to a digital format. The changes spurred by digital film technology and digital projection are mostly positive. This transition will be a benefit to Hollywood, and the mainstream business world.    Works Cited Chinnock, Chris. â€Å"Lights! Camera! Action! It’s the Dawn of the Digital Cinema†. Electronic Design.. Aug 9, 1999    Cringley, Robert. â€Å"Hollywood Goes Digital†. Forbes. 12/7/92. McQuire, Scott. â€Å"Digital Dialects: The Paradox of Cinema in a Studio without Walls†. . Historical Journal of Film. Aug 99

Community Development

Community Development Planning Lecture 1: Understanding the key concepts of Community, Community Development & Economic Development Course Learning Outcomes †¢ Explain the key concepts of social infrastructure in spatial planning †¢ Analyze social infrastructure issues in spatial planning †¢ Identify the various challenges of social infrastructure in spatial planning practices Community †¢ Various definitions: ? People who live within a geographically defined area and who have social and psychological ties with each other and with the place where they live (Mattessich and Monsey, 2004) ?A grouping of people who live close to one another and are united by common interests and mutual aids (National Research Council 1975) †¢ These definitions refer to people and the ties that bind them, then only to geographic locations †¢ It means, without people and the connections/ties, community will be only a collections of buildings and streets. †¢ However commun ity does not necessarily means â€Å"living physically close to one another†.It also refers to social connections at other than living place such as workplace, sports centre, clubs or groups, or political affiliations. †¢ Community can also be created through special interest or conditions such as disability, gender, belief †¢ In this era of social media (such as FB, Twitter) madness, communities can be created on virtual platform. Community Development (CD) †¢ Community Development is defined and described as.. – the process of developing stronger communities of people and the social and psychological ties they share. The educational process to enable citizens to address problems by group decision-making – Involvement in a process to achieve improvement in some aspect of community life – All these processes will result in an outcome which is the improvement of community capital. Community Capital Human Capital †¢ Labour supply, skills , experience, capabilities Physical Capital †¢ Buildings, streets, infrastructure Financial Capital †¢ Community financial institutions, micro loan funds, community development banksEnvironmental Capital †¢ Natural resources, weather, recreational opportunities Social Capital Social Capital †¢ Social Capital refers to the ability of residents to organize and mobilize their resources for the accomplishment of consensual defined goals †¢ It refers to the extent to which members of a community can work together effectively to develop and sustain strong relationships, solve problems and make group decisions, and collaborate effectively to achieve common goalsSocial Capital †¢ Some scholars make distinction between bonding capital and bridging capital †¢ Bonding capital refers to ties within homogenous groups (e. g. races, gender, people with the same economic background) †¢ Bridging capital refers to ties among different groups Community developme nt chains Capacity building process Developing the ability to act Social capital Ability to act Community development outcome Taking action Community improvement Development ready communityEconomic development †¢ Community development and economic development is highly sinergistic. †¢ Community development – a planned effort to produce assets that increase the capacity of residents to improve their quality of life. The assets include: physical, human, social, financial, environmental †¢ Economic development – the process of creating wealth through the mobilization of human, financial, capital, physical and natural resources to generate marketable goods and services. The definitions are clearly parallel : community development is to produce and improve assets, economic development is to mobilize these assets which will bring greater benefits for the community ie. more goods, services, jobs etc. †¢ Both types of development are highly dependable on ea ch other as most businesses will look for development-ready communities that are equipped with strong and established communities, good infrastructure, abundant supply of labour, safety, telecommunication etc.Community and economic development chains Community development outcome Taking action Community improvement Development ready community Economic development outcome Job creation Increased income and wealth Increased standard of living Capacity building process Developing the ability to act Social capital Ability to act Economic development process Creating and maintaining ED programs Mobilizing resources The end Community Development Community Development Planning Lecture 1: Understanding the key concepts of Community, Community Development & Economic Development Course Learning Outcomes †¢ Explain the key concepts of social infrastructure in spatial planning †¢ Analyze social infrastructure issues in spatial planning †¢ Identify the various challenges of social infrastructure in spatial planning practices Community †¢ Various definitions: ? People who live within a geographically defined area and who have social and psychological ties with each other and with the place where they live (Mattessich and Monsey, 2004) ?A grouping of people who live close to one another and are united by common interests and mutual aids (National Research Council 1975) †¢ These definitions refer to people and the ties that bind them, then only to geographic locations †¢ It means, without people and the connections/ties, community will be only a collections of buildings and streets. †¢ However commun ity does not necessarily means â€Å"living physically close to one another†.It also refers to social connections at other than living place such as workplace, sports centre, clubs or groups, or political affiliations. †¢ Community can also be created through special interest or conditions such as disability, gender, belief †¢ In this era of social media (such as FB, Twitter) madness, communities can be created on virtual platform. Community Development (CD) †¢ Community Development is defined and described as.. – the process of developing stronger communities of people and the social and psychological ties they share. The educational process to enable citizens to address problems by group decision-making – Involvement in a process to achieve improvement in some aspect of community life – All these processes will result in an outcome which is the improvement of community capital. Community Capital Human Capital †¢ Labour supply, skills , experience, capabilities Physical Capital †¢ Buildings, streets, infrastructure Financial Capital †¢ Community financial institutions, micro loan funds, community development banksEnvironmental Capital †¢ Natural resources, weather, recreational opportunities Social Capital Social Capital †¢ Social Capital refers to the ability of residents to organize and mobilize their resources for the accomplishment of consensual defined goals †¢ It refers to the extent to which members of a community can work together effectively to develop and sustain strong relationships, solve problems and make group decisions, and collaborate effectively to achieve common goalsSocial Capital †¢ Some scholars make distinction between bonding capital and bridging capital †¢ Bonding capital refers to ties within homogenous groups (e. g. races, gender, people with the same economic background) †¢ Bridging capital refers to ties among different groups Community developme nt chains Capacity building process Developing the ability to act Social capital Ability to act Community development outcome Taking action Community improvement Development ready communityEconomic development †¢ Community development and economic development is highly sinergistic. †¢ Community development – a planned effort to produce assets that increase the capacity of residents to improve their quality of life. The assets include: physical, human, social, financial, environmental †¢ Economic development – the process of creating wealth through the mobilization of human, financial, capital, physical and natural resources to generate marketable goods and services. The definitions are clearly parallel : community development is to produce and improve assets, economic development is to mobilize these assets which will bring greater benefits for the community ie. more goods, services, jobs etc. †¢ Both types of development are highly dependable on ea ch other as most businesses will look for development-ready communities that are equipped with strong and established communities, good infrastructure, abundant supply of labour, safety, telecommunication etc.Community and economic development chains Community development outcome Taking action Community improvement Development ready community Economic development outcome Job creation Increased income and wealth Increased standard of living Capacity building process Developing the ability to act Social capital Ability to act Economic development process Creating and maintaining ED programs Mobilizing resources The end

Differentiated Instruction Essay

â€Å"What Is a Differentiated Classroom?† is the title of the first chapter of our course text. Below the title is a quote from Seymour Sarason’s â€Å"The Predictable Failure of Educational Reform.† The quote states: â€Å"A different way to learn is what the kids are calling for †¦.All of them are talking about how our one-size-fits-all delivery system – which mandates that everyone learn the same thing at the same time, no matter what their individual needs – has failed them. This is a powerful statement and one that admittedly paints an accurate picture of much of my teaching style coming into this course – â€Å"a one-size-fits-all delivery system.† My initial reaction to the opening statement was a bit defensive and off-putting. As I continued to read, I was momentarily validated when shortly afterwards I read that teacher’s often ask the question â€Å"How can I possibly divide time, resources and myself so that I am an effective catalyst for maximizing talent in all my students?† There are seemingly just too many needs and variables to reach the masses in a classroom. Teach to the middle seems to be a logical strategy. If we assume the 80-20 rule, we can reach 80% of the students fairly effectively with this methodology. Of the remaining 20 %, some portion of them should be able to glean part of the information. To be sure, I am available and encouraging of questions to assist in understanding. Additionally, I may grade an individual’s work with some reasonable variance. But other than some on-the-fly adjustments I may make to assignments as I see need that is the extent of my differentiation in the classroom. SEEMS reasonable enough! Or should I say SEEMED reasonable enough!! The remainder of chapter one promptly provided a stern but inspirational slap-in-the-face. It offered a quick but stark contrast to my seemingly logical method of operation. A few of the â€Å"differentiation† concepts highlighted which served as motivation a prompted further reading: †¢Teachers begin where students are, not from the start of a curriculum guide †¢Teachers must be ready to engage students in instruction through different modalities, by appealing to differing interests, and by using varied rates of instruction along with varied degrees of complexity †¢Teachers provide specific ways for each individual to learn as deeply as possible and as quickly as possible, without assuming one student’s road map for learning is identical to anyone else’s. †¢Teachers begin with a clear and solid sense of what constitutes powerful curriculum and engaging instruction. Then they ask what it will take to modify that instruction so that each learner comes away with understandings and skills. †¢It is difficult to achieve a differentiated classroom because there are few examples of them. (Tomlinson, 1999) With these thoughts as an introduction and tapping into my drive for continual improvement the stage was set for the course. Moving forward, I see in retrospect, what chapter one did for peeking my interest in differentiated instruction I believe the rest of the book, the course workbook and the course itself did for laying the foundation towards true implementation. The following are four lesson plans I have developed to begin the process of differentiating lessons for my students. The differentiated concepts utilized are Entry Points, Problem Solving, Sternberg’s 3 Intelligences and Extension Menu’s. These lessons, while unique in their methodologies, all reflect the underlying assumption of Differentiated Instruction (DI). And that assumption, as reflected in a graphic organizer in our course workbook, is that †¦.Differentiation is a response to the learner’s needs using learning profiles, interests and readiness in content, process and product. The first lesson constructed utilizes Howard Gardner’s â€Å"Entry Points† strategy. This lesson is designed to account for the various learning profiles of student’s and is based off of Gardner’s Multiple Intelligences theory. The major tenet of MI theory is that people learn, represent, and utilize knowledge in many different ways. These differences challenge an educational system which assumes that everyone can learn the same materials in the same way and that a uniform, universal measure suffices to educate and test student learning. According  to Gardner, â€Å"the broad spectrum of students–and perhaps the society as a whole–would be better served if disciplines could be presented in a number of way s and learning could be accessed through a variety of means.† The Multiple Intelligences postulated in this theory are: †¢Linguistic Intelligence –The capacity to use oral and/or written words effectively. †¢Logical-Mathematical Intelligence –the ability to effectively use numbers and to reason. †¢Spatial Intelligence –the capacity to accurately perceive the visual/spatial world and create internal mental images. †¢Bodily-Kinesthetic Intelligence –the ability to skillfully move one’s body and to move and manipulate objects. †¢Musical Intelligence –a sensitivity to and grasp of the elements of music. †¢Interpersonal Intelligence –the capacity to perceive and distinguish moods, intentions, and feelings of others. and using simulations to learn about events, feelings and alternative strategies for behaving. †¢Intrapersonal Intelligence –the ability to know one’s self and act on the basis of that knowledge. †¢Naturalistic intelligence – the ability to recognize and classify plants, animals, and minerals including a mastery of taxonomies. (The Theory of Multiple Intelligences) Stemming from the MI theory is Gardner’s â€Å"Entry Point† strategy for education. According to this strategy, Gardner proposes student exploration of a given topic through as many as five avenues: Narrational (presenting a story), Logical-Quantitative (using numbers or deduction), Foundational (examining philosophy and vocabulary), Aesthetic (focusing on sensory features), and Experiential (hands-on). (Grants and Research Office) In utilizing the Entry Point strategy in the first lesson plan, students will explore and be introduced to the world of â€Å"new products and services through invention, innovation and discovery† via four of the five entry points listed: Narrational, Logical-Quantitative, Foundational and Aesthetic. The fifth entry point, Experiential, is included in the unit lesson and will be used as a summative experience. The differentiated design of this lesson taps into the multiple learning styles of students through a variety of processes. Teaching Strategies Entry Point Strategies for subject â€Å"New Products†: †¢Narrative: Students browse the internet searching for new products which have recently been introduced to the consumer. Student’s compile a list of their findings as they progress. †¢Logical/Mathmatic: Students gather statistics regarding the sales of a product over the products life cycle. Student’s then incorporate that statistical data into a graph via excel †¢Aesthetic: Students create a collage of new products along with the demographic who would utilize the product †¢Foundational: Entrepreneurship: Students view three of a possible five video clips on the role of Inventors/Innovators/Entrepreneurs and their connection to new products. Discussion to follow †¢Experiential: Field Trip to QVC to view new products as they are being displayed, advertised and sold The second of the four differentiated lessons centers on the essential question of â€Å"What is the Six Step Developmental Process?† The differentiated strategy employed in this lesson is based on Sternberg’s Triarchic Theory of Human Intelligence. I looked forward to putting this lesson together as Sternberg’s theory is one that resonates with me. Coming from the business management world, and being new to the vocation of teaching, I find much of my class instruction project based with a real world â€Å"practical† slant.  Additionally, as a manager in business, one is constantly striving to place the correct people in the correct roles within a company. Hiring’s, training, evaluations, promotions, firings, relocations are all a product of a manager’s evaluation of employees strengths, talents, weaknesses and deficiencies. When evaluating and placing individual’s the criteria often looked at are an employee’s analytical, cre ative and practical skills. This theory strikes me as a perfect correlation between educational/intellectual theory and real world application. A brief summary of Dr. Sternberg’s Triarchic Theory of (Successful) Intelligence contends that intelligent behavior arises from a balance between analytical, creative and practical abilities, and that these abilities function collectively to allow individuals to achieve success within particular contexts. Analytical abilities enable the individual to evaluate, analyze, compare and contrast information. Creative abilities generate invention, discovery, and other creative endeavors. Practical abilities tie everything together by allowing individuals to apply what they have learned in the appropriate setting. To be successful in life the individual must make the best use of his or her analytical, creative and practical strengths, while at the same time compensating for weaknesses in any of these areas. This might involve working on improving weak areas to become better adapted to the needs of a particular environment, or choosing to work in an environment that values the individual’s particular strengths (Plucker). As applied to the classroom, it is important to provide students with the opportunity to learn based off of their natural and stronger intellectual ability(ies). Too often, education has tried to fit everyone into the â€Å"Analytical† mold. However, it is to be noted, teachers should also strive to provide the opportunity for students to learn subject material via their weaker intellectual ability as well so as to simultaneously develop intellectual learning abilities as well as a base of knowledge in a particular subject matter. Teaching Strategies Sternberg Based Strategies for lesson – â€Å"Developing New Products – The Six Step Process†: †¢Analytical †¢Identify the Six Step Developmental Process in developing a new product. †¢Choose and research one of the product options given and cite how that product progressed through each of the six step process †¢Write a one page summary on your thoughts of the effectiveness of the Six Step Process in the development of the product you chose. Would you have followed the same process or deviated at any point? State why or why not and if you would have deviated state how and why. †¢Creative †¢Identify the Six Step Developmental Process in developing a new product. †¢Describe a fictional product that you would like to see invented †¢Assume the role of an inventor and take your fictional product through the Six Step Developmental Process. Describe the considerations and possible decisions made at each step. †¢Create a model of your product via a picture or prototype †¢Practical †¢Identify the Six Step Developmental Process in developing a new product. †¢Describe a product you use and find valuable in everyday life †¢ Assume you were the inventor/innovator of the product you described, describe some of the considerations and decisions you believe were made at each step of the Six Step Developmental Process. †¢In a presentation, show and demonstrate the product you have chosen and describe some of the elements of the Six Step Developmental Process you believe were critical in its development. The third of the four lesson plans has as its content the â€Å"Marketing Mix.† The essential questions the students are to acquire answers to and achieve understanding for center around the â€Å"Distribution† component of the Marketing Mix. The DI teaching strategy to be utilized in this lesson is that of â€Å"Problem Based Learning.† As with Sternberg’s Triarchic Theory of Learning this particular strategy also resonates strongly with me. Again, coming from the business world, I see great value in a Problem Based Learning approach. It is very often how business gets done. Answers to problems must be contemplated, researched, solutions designed, implemented, evaluated †¦process repeated. Taking both DI approaches a step further, I see that merging Sternberg’s theory with Problem Based Learning (PBL) is a way of maximizing the PBL approach. A quick summarization of PBL: Problem-based learning (PBL) is an approach that challenges students to learn through engagement in a real problem. It is a format that simultaneously develops both problem solving strategies and disciplinary knowledge bases and skills by placing students in the active role of problem-solvers confronted with a situation that simulates the kind of problems they are likely to face as future managers in complex organizations. Problem-based learning is student-centered. PBL makes a fundamental shift–from a focus on teaching to a focus on learning. The process is aimed at using the power of authentic problem solving to engage students and enhance their learning and motivation. There are several unique aspects that define the PBL approach: †¢Learning takes place within the contexts of authentic tasks, issues, and problems–that are aligned with real-world concerns. †¢In a PBL course, students and the instructor become co-learners, co-planners, co-producers, and co-evaluators as they design, implement, and continually refine their curricula. †¢The PBL approach is grounded in solid academic research on learning and on  the best practices that promote it. This approach stimulates students to take responsibility for their own learning, since there are few lectures, no structured sequence of assigned readings, and so on. †¢PBL is unique in that it fosters collaboration among students, stresses the development of problem solving skills within the context of professional practice, promotes effective reasoning and self-directed learning, and is aimed at increasing motivation for life-long learning. (Purser) Below is a diagram located from the University of California, Irvine website. I found it succinct and anticipate it to be very helpful as I move forward in the implementation of Problem Based Learning in my classroom. WHAT: HOW? WHY? Student-centered & Experiential Select authentic assignments from the discipline, preferably those that would be relevant and meaningful to student interests. Students are also responsible for locating and evaluating various resources in the field. Relevance is one of the primary student motivators to be a more self-directed learner Inductive Introduce content through the process of problem solving, rather than problem solving after introduction to content. Research indicates that â€Å"deeper† learning takes place when information is introduced within a meaningful context. Builds on/challenges prior learning If the case has some relevance to students, then they are required to call on what they already know or think they know. By focusing on their prior learning, students can test assumptions, prior learning strategies, and facts. The literature suggests that learning takes placewhen there is a conflict between prior learning and new information. Context-specific Choose real or contrived cases and ground the count in the kinds of challenges faced by practitioners in the field. Again, context-specific  information tends to be learned at a deeper level and retained longer. Problems are complex and ambiguous, and require meta-cognition Select actual examples from the â€Å"real life† of the discipline that have no simple answers. Require students to analyze their own problem solving strategies. Requires the ability to use higher order thinking skills such as analysis, synthesis, evaluation, and creation of new knowledge. Creates cognitive conflict Select cases with information that makes simple solutions difficult: while the solution may address one part of a problem, it may create another problem. Challenges prior learning as noted above. The literature suggests that learning takes place when there is a conflict between prior learning and new information. Collaborative & Interdependent Have students work in small groups in order to address the presented case By collaborating, students see other kinds of problem solving strategies used, they discuss the case using their collective information, and they need to take responsibility for their own learning, as well as their classmates’. (Gallow) †¢What are the four components of the â€Å"Marketing Mix† and which component deals with the delivery of a product to the consumer market? †¢What are the three methods of distribution†? †¢How does the method of distribution a company selects impact availability to the consumer? Teaching Strategies â€Å"Problem Based Learning† Strategy for lesson on the Marketing Mix component of â€Å"Distribution†: †¢Problem/Scenario: In pairs, â€Å"Marketing Partners† will determine the best methodology to â€Å"DISTRIBUTE† the product assigned to their â€Å"Marketing Firm.† †¢Problems to solve/Questions to answer: †¢What distribution channels does the competitor use? †¢Create in table form your competitors names, distribution channels and relative success of the competitor †¢What distribution options are viable for your company? †¢Create in table form a list of all possible distribution channels for your product as well as the benefits and drawbacks of each channel †¢In email form, compose a letter to your Director of Marketing defining the three levels of distribution intensity (Intensive, Exclusive and Selective) and indicate which level you recommend utilizing and explain why. †¢Based on the distribution intensity strategy you selected, create a data base (excel or word using tables) of at least 10 stores that may be a good fit to carry your product. Database should include the prospects: name, address, phone number, email and a short list of products carried. †¢Create a â€Å"Marketing Proposal Presentation† to deliver to your co-workers (class) which outlines your proposed distribution plan. The fourth lesson plan created and to be implemented as part of my new-and-improved DI Classroom of the future will utilize the strategy of Extension Menus. This lesson, as with the previous lesson, will have as its content the â€Å"Marketing Mix.† However, the focus and essential questions will center on the concept of â€Å"Promotion.† I see the significance and benefits of extension menus as many. Among the value points of extension menus is that they can be created to meet student needs using all three of the discussed vehicles: Learning Profiles, Interest and Readiness. In researching and then summarizing Extension Menus I have summarized the key elements in bullet form: Definition of Extension Menu An extension menu is an array of independent learning activities to provide students with choices for extending or enriching the essential curriculum. Purposes of Extension Menus †¢Enrich or extend the essential curriculum †¢Challenge the abilities of highly able students †¢Provide alternative activities that address the differing abilities, interests, or learning styles of students Advantages of Extension Menus †¢Can be written for any curriculum area †¢Provide rigorous and challenging learning activities for highly able students †¢May be tiered to accommodate all levels of instruction in the classroom †¢Can be used to target specific learning activities for an individual student or group of students †¢Allow student choice as well as challenge †¢Encourage the development of independent thinkers †¢Allow the teacher to monitor students’ choices and behaviors to learn more about their interests, abilities and learning styles †¢Promote student use of higher level thinking skills †¢ Promote flexible grouping in the classroom †¢Allow the teacher to be a facilitator Varied Uses of Extension Menus †¢Follow-up activity after a lesson †¢Culminating activity at the end of a unit †¢Anchoring activity (defined by Carol Ann Tomlinson as, â€Å"meaningful work done individually and silently especially when children first begin a class or when they finish assigned work †¢Learning center for enrichment and/or extension of the curriculum †¢Independent activity for students who have compacted out of specific curricular objectives or who have completed their work (Byrdseed, 2009-1012) Below is an Extension Menu I came across in my research. It will serve as a model moving forward. I thought it appropriate to include as an illustration of excellence. Tic-Tac-Toe Menu Collect Facts or ideas which are important to you. (Knowledge) Teach A lesson about your topic to our class. Include as least one visual aid. (Synthesis) Draw A diagram, map or picture of your topic. (Application) Judge Two different viewpoints about an issue. Explain your decision. (Evaluation) Photograph Videotape, or film part of your presentation. (Synthesis) Demonstrate Something to show what you have learned. (Application) Graph Some part of your study to show how many or how few. (Analysis) Create An original poem, dance, picture, song, or story. (Synthesis) Dramatize Something to show what you have learned. (Synthesis) Survey Others to learn their opinions about some fact, idea, or feature of your study. (Analysis) Forecast How your topic will change in the next 10 years. (Synthesis) Build A model or diorama to illustrate what you have learned. (Application) Create An original game using the facts you have learned. (Synthesis) Memorize And recite a quote or a short list of facts about your topic. (Knowledge) Write An editorial for the student newspaper or draw an editorial cartoon. (Evaluation) Compare Two things from your study. Look for ways they are alike and different. (Analysis) (schoolloop.com) For my first crack at Extension Menus I am offering a choice between three options. The projects assume a given level of â€Å"Readiness† as they are culminating exercises. â€Å"Interest† and â€Å"Learning Profiles† are tapped into as the choices offered are through the mediums of graphics (brochure), audio recordings (radio announcement-recorded or recited) or writings (public relations article). Additionally, the exercises also tap in Sternberg’s Triarchic Theory by meeting â€Å"Creative† and â€Å"Practical† components. †¢What are the four components of the â€Å"Marketing Mix† and which component deals with making the public aware of a business’ products or services? †¢What are the various methods of â€Å"Promotion†? †¢How do promotional activities influence consumers? Teaching Strategies Extension Menus for lesson on the Marketing Mix component of â€Å"Promotions†: Following unit lesson regarding the â€Å"Promotions† aspect of the Marketing Mix, students will be provided the opportunity to select one of three extension projects to demonstrate their knowledge of the subject. The basic nature of each assignment will vary to allow students the opportunity to select a methodology in which they are more inclined. The students will create either an artistic, written or verbal/kinesthetic product. †¢Extension Menu Project An entertainment group has just booked a three week engagement at your cities convention hall. Your marketing firm is one of two firms being considered to promote this event. You have been tasked to provide a sample marketing piece to win the job. Choose one of the following methodologies and create a â€Å"Promotional† piece for this event. Details of the event will be distributed. †¢Tri-fold Brochure: Using â€Å"Word† or a similar program, create a tri-fold brochure which pictures the entertainment groups major events and as well as various features of their business. †¢Public Relations Article: Using †Word,† create an article publicizing the coming of the entertainment group to your city and generate a â€Å"buzz† that will draw attendance to the various events. †¢Radio Announcement: Using a recording program, create a radio advertisement announcing the coming of the entertainment group to your city and highlight several of the main events. Also promote your station’s on-site appearance at one of the events. OR Write your radio announcements and perform them live for the class. As the saying goes †¦.†If you’re not moving forward – you’re moving backwards!† The challenge for us in this course, through classroom instruction, discussion, exercises, text readings and research, is to move forward in our instruction by way of transitioning from traditional methods of instruction to differentiated methods. I came into the course skeptical. I exit via this LEP project as encouraged and inspired. We talked about starting small and moving towards the greater goal. With these lesson plans and the tools acquired during class/research the foundation of a start have been laid. Works Cited (n.d.). Retrieved July Wednesday, 2012, from schoolloop.com: http://pps-pajaro-ca.schoolloop.com/file/1303568322190/1312697332954/8516106516570643153.pdf Byrdseed, I. (2009-1012). Byrdseed. Retrieved July Wednesday, 2012, from Offer Choice with Extension Menus: http://daretodifferentiate.wikispaces.com/file/view/Extension+Menu+directions+9.1.04.pdf Gallow, D. .. (n.d.). University of California, Irvine. Retrieved July Tuesday, 2012, from Problem-Based Learning Faculty Institute: http://www.pbl.uci.edu/whatispbl.html Grants and Research Office. (n.d.). Retrieved July Monday, 2012, from Applying Research to Practice: